Google is starting Adsense Direct, another
advertising service for Advertiser/Publishers. While presently it is on
experimental basis for certain USA Publishers only, but for sure it will
start its Adsense Direct under BETA for all major revenue generation
countries (Read USA, UK, AUSTRALIA etc.) soon.
While Google Adsense may be high revenue generating service for few websites, for major lot it is just peanuts ! Adsense performed well if your targeted audience is from USA/UK/AUSTRALIA but failed terribly for ASIAN Countries. Even with high traffic the CTR/CPC for certain niche is so low that publishers kept trying other Adsense alternative including buysellads.com .
Google Adsense is pro advertiser, from where the money comes ! It provides various payments options, full support for advertisers, tries best to prevent fraud Adclicks, etc. For publishers Adsense gave them few formatting controls, no support for low earning publishers, delayed payment by Adsense cheques, and lot of pushing to create Adsense optimised content. Result was simple, frustrated publishers which found great alternative in Buysellads.
Buysell ads on other hands is pro publisher. While it gave lot of controls to advertiser, it fulfilled needs of publishers. Publishers with high traffic were able to sell their advertising slots (inventory) directly to advertisers at their own price ! Advertiser too knew the performance of the publisher website prior advertising. The result was that after 5 years Buysell ads processed 100,000th Order in June 2013 and today it is an Inc. 500 Company.
To me Adsense Direct campaign process is very similar to Buysellads. In simple terms
While Google Adsense may be high revenue generating service for few websites, for major lot it is just peanuts ! Adsense performed well if your targeted audience is from USA/UK/AUSTRALIA but failed terribly for ASIAN Countries. Even with high traffic the CTR/CPC for certain niche is so low that publishers kept trying other Adsense alternative including buysellads.com .
Google Adsense is pro advertiser, from where the money comes ! It provides various payments options, full support for advertisers, tries best to prevent fraud Adclicks, etc. For publishers Adsense gave them few formatting controls, no support for low earning publishers, delayed payment by Adsense cheques, and lot of pushing to create Adsense optimised content. Result was simple, frustrated publishers which found great alternative in Buysellads.
Buysell ads on other hands is pro publisher. While it gave lot of controls to advertiser, it fulfilled needs of publishers. Publishers with high traffic were able to sell their advertising slots (inventory) directly to advertisers at their own price ! Advertiser too knew the performance of the publisher website prior advertising. The result was that after 5 years Buysell ads processed 100,000th Order in June 2013 and today it is an Inc. 500 Company.
To me Adsense Direct campaign process is very similar to Buysellads. In simple terms
- Publisher places 3rd party code (Adsense Direct/Buysellads) and set the price for ad slots on their website.
- 3rd Party counts the Ad impression/Pageviews, demography, keywords and other required analytics.
- Required analytics (Impressions/Pageviews) shown to Advertiser.
- Impressed Advertiser buys the Publisher Ad slot and pays to 3rd party.
- Publisher & 3rd party approves the ads and activates the campaign.
- Publisher gets its revenue after commission to 3rd party.
- Advertiser gets its Ads displayed on required Publisher Ad slot.
- Everyone lived happily everafter ;-)